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Creative Technologist Lead

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Creative Technologist Lead in USA

  • Dallas, TX

Responsibilities

  • Lead technical development and implementation of dynamic creative, asset automation, and omnichannel campaign solutions across brands, markets, and media channels.
  • Architect and build scalable creative solutions using HTML, JavaScript, CSS, APIs, data feeds, and advertising technologies.
  • Lead complex programmatic, social, display, video, and digitally enabled creative campaign implementations.
  • Translate creative, media, and business requirements into technical specifications, development approaches, and implementation plans.
  • Conduct technical discovery and feasibility assessments, identifying dependencies, risks, platform limitations, and recommended solutions.
  • Define and audit functional and non-functional requirements for ad serving, data workflows, API and product-feed integrations, asset tracking, creative authoring, measurement, scalability, and QA.
  • Establish development best practices, reusable frameworks, QA standards, documentation, and repeatable delivery processes.
  • Troubleshoot complex campaign and platform issues and coordinate solutions across internal teams and external technology partners.
  • Build relationships with platform and technology partners and evaluate emerging advertising and creative technologies.
  • Contribute to roadmaps for creative technology, campaign automation, QA automation, and product development.
  • Mentor Creative Technologists and provide technical guidance to team members.
  • Support experimentation, innovation, and responsible adoption of AI-enabled creative and automation capabilities.

Requirements

  • 4+ years of experience in creative technology, front-end development, advertising technology, digital production, or a related discipline, preferably in a creative, media, AdTech, or digital agency environment.
  • Strong understanding of digital creative development, dynamic creative optimization, creative automation, and digital advertising production.
  • Advanced HTML, JavaScript, and CSS skills for scalable, modular dynamic creative and multi-variant testing solutions.
  • Hands-on experience with DCO, ad-serving, or creative automation platforms such as Google Marketing Platform/Campaign Manager 360, Google Web Designer, Celtra, Smartly, Clinch, Innovid, Jivox, or Bannerflow.
  • Understanding of IAB standards, digital advertising formats, specifications, and creative QA requirements across display, video, social, and programmatic environments.
  • Experience integrating structured data, APIs, product feeds, or external data sources into dynamic creative experiences.
  • Experience leading technically complex campaign implementations involving multiple teams, platforms, data sources, and external partners.
  • Strong troubleshooting, quality assurance, technical documentation, and process-development skills.
  • Working knowledge of Airtable, Jira, Smartsheet, Asana, and GitHub.
  • Strong written and verbal communication skills for technical and non-technical stakeholders.
  • Demonstrated ability to mentor or provide technical guidance to developers or Creative Technologists.
  • Familiarity with Adobe Creative Suite, including Photoshop, Illustrator, and After Effects.
  • Preferred experience with REST APIs, JSON, web services, CRM data, structured data, Python, databases, content management systems, data queries, data normalization, advanced Excel, automated QA, testing frameworks, DevOps processes, AI-enabled development, and generative technologies.
  • Preferred understanding of audience and identity capabilities, privacy considerations, PII, anonymized data, cookies, identity frameworks, and first-party data.
  • Preferred experience evaluating technologies, conducting proofs of concept, and recommending platform or technology adoption.

Benefits

  • Learning and development programs, mentorship opportunities, and career advancement support.
  • Generous paid time off and holiday allowances.
  • Paid parental leave.
  • Retirement or pension programs, including contribution matching.
  • Fertility benefits for team members and spouses.
  • Healthcare coverage and support, tailored by geography.
  • Pet insurance.
  • Company-funded lifestyle spending accounts.
  • Commuter benefits where available.
  • Annual bonus eligibility.
  • Eight give-back hours for volunteering.
  • AI Enterprise accounts and weekly AI training sessions.
  • Benefits vary by country, location, and geography.

PMG

PMG is a global marketing services and technology company that integrates strategy, creative, media, and analytics for consumer brands. It delivers paid media, SEO, social, and content programs supported by its proprietary marketing operating system, Alli, which connects planning, activation, and...

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