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Technical Lead

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Technical Lead in Others new

  • Mumbai, India

Responsibilities

  • Lead the technical design and implementation of Salesforce Data Cloud solutions.
  • Architect data models and ingestion pipelines for unified customer profiles.
  • Integrate Data Cloud and Marketing Cloud Personalization with MarTech platforms and other enterprise systems.
  • Design and implement real-time personalization use cases, including audience activation, product recommendations, decisioning strategies, and behavioral targeting.
  • Collaborate with business stakeholders, marketing, analytics, product, and engineering teams to translate requirements into scalable solutions.
  • Guide development teams in building reusable components and automation scripts.
  • Ensure data quality, performance optimization, privacy compliance, and effective consent management.
  • Troubleshoot complex data and integration issues across platforms.
  • Mentor junior engineers and contribute to technical standards and best practices.
  • Support audience creation, segmentation, customer journey orchestration, and roadmap planning for Data Cloud adoption.

Requirements

  • Bachelor's degree in Engineering, preferably with a specialization in Computer Science, Data, or IT; graduates from other fields with strong communication and analytical skills may also qualify.
  • Hands-on implementation experience with Salesforce Data Cloud and Marketing Cloud Personalization, including architecture, configuration, and deployment.
  • Experience with Open-Time Email campaigns, web and mobile personalization, product recommendations, decisioning strategies, audience segmentation, and behavioral targeting.
  • Strong expertise in data ingestion, identity resolution, profile unification, audience segmentation, activation, and customer profile stitching.
  • Experience with Interaction Studio, Salesforce Marketing Cloud, Journey Builder, and MCP-driven engagement strategies.
  • Proficiency with REST and SOAP API integrations, event-driven architectures, and data connectors.
  • Strong skills in SQL, Python, or JavaScript for data transformation, automation, and personalization use cases.
  • Experience integrating Data Cloud and MCP with enterprise MarTech platforms, CRMs, analytics solutions, and digital experience platforms.
  • Knowledge of data governance, privacy regulations including GDPR and CCPA, and performance optimization for large-scale customer data environments.
  • Preferred experience with Salesforce CRM, Service Cloud, Commerce Cloud, AWS, GCP, Azure, big data technologies, CI/CD pipelines, DevOps practices, containerization, and client-facing technical discussions.
  • Preferred Salesforce certifications include Data Cloud Consultant, Marketing Cloud Consultant, Marketing Cloud Personalization Accredited Professional, Marketing Cloud Developer, Administrator, and Agentforce Specialist.

Benefits

  • Permanent, full-time position.
  • Location: Bengaluru.
  • Shift timing: 12 PM–10 PM.

Dentsu

Dentsu is a global advertising and marketing services group that plans and buys media, develops creative campaigns, and builds data- and technology-led customer experiences for brands. It earns revenue from agency fees and media services across a network that includes Carat, iProspect, and Merkle...

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