ASOS is a global online fashion and beauty retailer for 20‑somethings, selling own‑brand and third‑party labels via its website and mobile apps. The company earns revenue from direct‑to‑consumer e‑commerce, shipping to customers worldwide and offering marketplace services for brands. Founded in 2000 and headquartered in London, ASOS is a public company listed on the London Stock Exchange and runs in‑house content and fulfillment operations at scale.