Confido

Confido builds an AI-powered back-office and planning platform for consumer packaged goods brands, unifying cash application, deductions/disputes, trade promotion management, sales forecasting, demand planning, and analytics. The privately held company is headquartered in New York and sells its software by subscription to finance, accounting, sales, and operations teams. It reports serving 200+ CPG brands, including OLIPOP, Simple Mills, Dr. Squatch, and Tropicana.