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Groww builds a consumer investing platform for Indian retail investors to buy and sell equities, mutual funds, ETFs, IPOs, and other assets via mobile and web. It earns revenue from brokerage, distribution fees, and asset-management products. Founded in 2016 and headquartered in Bengaluru, Groww is SEBI-registered; it entered asset management by acquiring Indiabulls AMC and launching Groww Mutual Fund, and is now listed on the NSE.