Juul Labs manufactures and sells nicotine vapor products for adult smokers, centered on the JUUL device and prefilled e‑liquid pods. The privately held company designs its own hardware, firmware, and aerosol systems and distributes through retail and e‑commerce in the U.S. and select international markets. Founded by Adam Bowen and James Monsees and headquartered in Washington, D.C., it operates under significant tobacco regulation and compliance programs.