Ooba is a South African home-loan originator and financial services group that helps homebuyers secure mortgage approvals, compare bank offers, and get pre-qualified. The company also sells related insurance, deposit protection, and home energy solutions through brands including ooba, evo, ooba Insure, ooba Power, and Buyers Trust. Founded in 1999 and headquartered in Cape Town, it operates nationally and earns fees from mortgage origination and ancillary financial products.