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Pinwheel builds a B2B API platform that lets banks and fintechs power digital direct-deposit switching, payroll connectivity, and wallet-share insights. Its services, delivered as APIs and SDKs, span identity flows, session handling, and browser automation across 1,800+ employer and payroll integrations. The privately held company is headquartered in New York and sells to consumer banks and financial apps focused on account primacy and customer engagement.