Placer.ai builds a SaaS location analytics platform that turns aggregated, privacy-safe mobile location and geospatial data into foot-traffic and trade-area insights for retailers, commercial real estate, and public-sector teams. Customers use its web-based tools and APIs to analyze sites, markets, and consumer behavior and inform investments, marketing, and operations. Founded in 2018 and headquartered in Santa Cruz, California, the company is privately held and serves thousands of organizations, including Fortune 500 brands and local governments.