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PubMatic builds a sell-side programmatic advertising platform that helps digital publishers and commerce media networks monetize display, mobile, video, and in‑app inventory by connecting them with DSPs and buyers. Its business model centers on fees from real-time ad auctions and related services, including RTB, yield optimization, and AI-driven decisioning. Founded in 2006, the company is headquartered in Redwood City, California, and is listed on NASDAQ under the ticker PUBM.