ROLLER builds a cloud-based software platform for leisure and attractions venues, offering ticketing, point-of-sale, integrated payments, CRM, memberships, gift cards, waivers, kiosks, and cashless tools. It sells its products as SaaS to operators of theme parks, trampoline parks, museums, and similar attractions, and powers over 100 million guest experiences a year. Founded in 2010 and headquartered in Austin, Texas, ROLLER is privately held.