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ShopriteX is the digital innovation unit of the Shoprite Group, Africa’s largest retailer, focused on e-commerce, rewards, data, and customer technology. It builds and operates products like Sixty60 (Checkers’ 60-minute grocery delivery) and the Xtra Savings loyalty program to enhance shopping and retail media. Founded in 2020 and headquartered in Cape Town, it serves the Group’s retail brands and customers across South Africa and the broader African market.