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Senior Marketing Systems Engineer

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Senior Marketing Systems Engineer in USA

  • Lantern
  • Full time
  • Email
  • New York, NY

Responsibilities

  • Own, operate, and continuously improve the Growth Marketing technology stack, including HubSpot, Outreach, Nooks, ZoomInfo, Clay, and Salesforce.
  • Translate Growth Marketing business needs into implemented solutions across requirements gathering, design, build, testing, and deployment.
  • Design and implement lead-management workflows from intake and campaign execution through outbound engagement and conversion tracking.
  • Build and deploy AI-powered and agentic automation for top-of-funnel workflows.
  • Pilot new tools, assess trade-offs and ROI, and present build-versus-buy recommendations to leadership.
  • Maintain a prioritized and visible systems roadmap for stakeholders.
  • Document system and workflow designs using Lucid or comparable diagramming tools and explain them to marketing leaders.
  • Collaborate with Salesforce administrators and architects on CRM implementations, using Salesforce Flows, Apex, and SQL as needed.
  • Plan, test, measure, and document solution baselines and outcomes.

Requirements

  • At least 5 years of experience owning or deeply administering a B2B growth marketing technology stack covering CRM, sales engagement, data enrichment, and marketing automation.
  • Hands-on production experience with Clay.
  • Shipped AI and agentic automation applied to go-to-market or revenue operations workflows.
  • Experience across the full project lifecycle with a high degree of autonomy.
  • First-hand lead-management experience spanning intake, campaigns, outbound sales engagement, and conversion tracking.
  • Experience instrumenting end-to-end lead tracking and maintaining lead data quality across integrated systems.
  • Ability to translate business requirements into measurable technical outcomes and communicate system designs to non-technical leadership.
  • Experience piloting tools, performing trade-off and ROI analyses, and presenting build-versus-buy recommendations.
  • Experience maintaining a prioritized systems roadmap.
  • Preferred experience building moderately complex Salesforce Flows in production and familiarity with Apex and/or SQL.
  • HubSpot, Outreach, ZoomInfo, Nooks, or comparable AI-powered sales engagement platform experience is preferred.

Benefits

  • Medical, dental, and vision insurance.
  • Short- and long-term disability insurance and life insurance.
  • 401k with company match.
  • Paid time off and paid parental leave.
  • Hybrid work arrangement requiring at least 3 days per week in the New York City office.

Salary: $165k - $200k/yr

Lantern

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation’s top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employer...

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