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Amperity builds a customer data platform that uses AI-driven identity resolution to unify and deduplicate customer records, enabling segmentation and activation across marketing and analytics for consumer brands. It sells its software as a cloud-based subscription with accompanying services. Founded in 2016 and headquartered in Seattle, the privately held company serves hundreds of enterprises; named customers include Alaska Airlines, DICK’S Sporting Goods, Virgin Atlantic, and Wyndham Hotels & Resorts.