Julius Baer is a Swiss private banking group providing wealth management, investment advisory, and custody services to high- and ultra-high-net-worth clients and family offices. It earns fees and commissions on assets under management, plus trading, custody, and lending income. Founded in 1890 and headquartered in Zurich, it operates in about 25 countries across roughly 60 locations, with notable hubs in Geneva, London, Hong Kong, Singapore, and Dubai.