Persona

Persona builds an identity verification and compliance platform used by businesses to automate KYC/AML/KYB, fraud prevention, and case management workflows. It sells SaaS tools and APIs for securely collecting PII, validating government IDs and biometrics, and orchestrating reviews across third-party data sources. Founded in 2018 and headquartered in San Francisco, the privately held company serves customers such as Reddit, OpenAI, Coursera, and Brex.